Power to the Planet.

Beside being an incredibly diverse skate team and impressively different clothing line, ELEMENT walks it like it talks it.
Power to the Planet is their initiative to raise environmental awareness. Pro riders, friends and family all came together to put their two cents in about the environment. More than just a concept or a fad, ELEMENT has a line of sustainable goods including shoes and hats that shows their commitment to these issues. Drop by and check out the pics and info and visit some of their friends who work to make the world better every day.

Power to the Planet

SMOG !!!

For you folks residing in or near the Lost Scandalous area, you owe it to yourself to experience SMOG. SMOG is L.A.'s first and longest-running Dubstep party. Holding a place near and dear to my (Brian's) heart, as I was playing Tempa records in my 2step days to satisfy my more subversive urges, dubstep returns to the source where dub culture of the past meets the sounds of the future. Real sound system bizness and friendly people populate SMOG and resident MC Kemst, a friend of the PRDCT fam for what seems like forever welcome you to experience the vapors just below the surface of the city of angels.


SMOG LA

first glimpse...

So we got our first glimpse of the Product out and about when we went to see our friend Origin playing at the Vault in Pasadena. Here he is rockin' it on the decks in not one, but two rooms and showing us some love. Thanks to Origin for repping the Product, to those that don't know him, he's a Los Angeles staple in the Drum and Bass world, and on the rise in the electro world with his Beep!! project.

Origin at Myspace
Beep !! at Myspace


Origin at work

repping the Product.

the product blog is here and so are the samples!

Welcome to the blog, happy to have you. so our samples came in today and they are insane. black recycled ones and certified organic white ones. sorry if this bores you, but we wanna get this right. leaving it better than we found it is the plan, and this is how it starts. so on to the fun stuff. if you're here, we probably know you or someone who does, so thanks for coming by. this line is more than clothes, its our lives and all the things within them. Music, Art, Clothing and Food, and all the remarkable people who make and enjoy them, like you. So if you make these things, have friends who do, or just are a fan and love them, clue us in, we live for new and exciting, but even more for helping those things grow and thrive. Send us pics and suggestions of what you love so we can learn and share. that's it for now, welcome and thanks again.


the product is in !

dogs are feeling this.

another look.

yeah, we can rock it with the artistic styles if need-be.